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To this end, the aim of current paper is to develop a new strategy for the products of Tesla Motors Inc. that includes an analysis of the potential customers, market segmentation, selection of primary and secondary target markets and development of product strategies that are aligned with the strategic focus.
To reach the EV Everywhere Grand Challenge goal, the Vehicle Technologies Office (VTO) is supporting research and development (R&D) to improve motors in hybrid and plug-in electric vehicles, with a particular focus on reducing the use of rare earth materials currently used for permanent magnet-based motors.
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